Business for Sustainable Development Rebranding

In renaming from Philippine Business for the Environment (PBE), a non-profit industry association to Business for Sustainable Development (BSD), how do we communicate our purpose, our work and our mandate? What should be BSD’s key messages, info-structure, visual and tone of voice?

APPROACH
  • Stakeholder Interviews 

  • Customer Journey and Brand Manual

APPLIED PRACTICES
  • Client Engagement Journey 

  • Brand Definition 

  • Branding and Visual Identity

  • Membership Collateral 

  • Brand Guide and Manual